Optimized Digital Marketing

Digital marketing for small arts venues and local businesses in Central Wisconsin

Websites, email, and local search that fill seats and bring in customers.

“Since the launch of the new website in February 2023 and the integration of social media and email marketing, most of our Performing Arts Center shows sell out in advance using digital marketing exclusively!”

V. Poeschl, Executive Director
McComb-Bruchs Performing Arts Center

Results at McComb-Bruchs Performing Arts Center

18,000+

website visitors in the most recent season

50%+

of ticket sales happening online

42 → 181

season-ticket subscribers

46%

average email open rate across 32,000+ emails

What I can do for you

Websites that bring in inquiries

A clear, mobile-friendly site with search optimization built in, so people can find you and know what to do next.

Email & social that fill seats

Email campaigns and social posts built around your audience, to turn followers into ticket buyers and customers.

Local search & analytics

Google Business Profile, local SEO, and monthly reporting on traffic, calls, and form submissions, so you can see what is working.

Who I work with

Rows of red seats in an empty theater auditorium

Performing arts centers

Season promotion, ticket-sales campaigns, patron email, and a website that makes buying a ticket easy.

Cafe owner holding a We're Open sign inside a coffee shop

Small businesses

Local search, Google Business Profile, and simple websites that help neighbors and visitors find you first.

About Optimized Digital Marketing

I’m Michael Schultz, a certified digital marketing professional trained through the University of Wisconsin–Madison School of Engineering. I help small organizations in Central Wisconsin build practical digital marketing that attracts more customers, builds stronger connections, and increases sales.

Let’s work together

Send a message through the contact page, or email optimizeddm@gmail.com.

Scroll to Top